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We started Whistle & Humm in 2016 to cater to the readily growing community of people who shop online and desire products that fit in with global trends and quality standards. We wanted to put forward fun, contemporary and cool designs that we couldn’t find in stores and make a dent in the universe by delivering durable footwear, which would serve as a means of self-expression whether at work, travelling, chilling out at home or living it up at a party. Thus, Pakistan’s first online footwear specific brand for women and children was born.
Whoever we are, whatever our style, wherever we are from it’s always the uncomplicated moments that remain precious to us; stories that begin somewhere instead of here are the most memorable. It’s that wonderment of the first; the first word, the first step that led us to create Whistle & Humm. Our vision is to be a couture club for women and children who wear their personality on their feet; everyday, all the time.